Baby Brain Memoirs

Baby Brain Memoirs is a blog run by a London based author, Harps Kaur. She started blogging over 6 years ago after experiencing postnatal depression and much to her surprise she quickly realised she wasn’t alone. Since then she regularly blogs about family, Down’s syndrome, travel, food and fashion. She has accumulated a huge following due to her relatable content and trusted product reviews. After building a great client relationship with Harp’s on a Down’s Syndrome awareness campaign, she contacted us to rebrand her identity for baby brain memoirs. She wanted Chocatee to maintain an integral part of her identity, which was the cloud element. This was something that resonated well with her readers and her strap line of ‘every cloud has a silver lining’. A Handwritten font was created for a friendly and approachable feel to accompany the cloud element. The negative space around the cloud and the wordmark represents the sunlight shining through.